СТРАТЕГИЈА СТВАРАЊА ПОСЛОВНИХ МРЕЖА ПРЕДУЗЕЋА - УСЛОВ ЈЕ УСПЕХА У ПОСЛОВАЊУ

Abstract

The fact that we live in a time of faster, more dramatic, complex and unpredictable changes. Technological, market-economic, political-legal, but more and more global factors and changes affect the design practice and management theory and organizational behavior in general. Business entities that are constantly struggling to survive and progress in the global market often do not realize the importance of alliances between midium and small companies. Changing, often turbulent, changing business environment requires appropriate strategic responses. In contemporary conditions, to meet the needs of all demanding consumers and maintain competitiveness, companies, regardless of their size must be taken into account inter alia the quality of products and services, as well as quality costs. The fastest, safest, least time with uncertainty, in terms of economic growth is the way to create business networks. Everyone has their own reasons and in accordance with this, the authors deals with issues related to the concept, size, cost and reasons for the creation of strategic business networks from the perspective of stakeholders.

Keywords

• strategy, business networks, the reasons, small and midium companies, competitiveness.