Pacific Journalism Review (Sep 2003)

The politics of the media: A cynical synopsis

  • Steven Ratuva

DOI
https://doi.org/10.24135/pjr.v9i1.766
Journal volume & issue
Vol. 9, no. 1

Abstract

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"The power of the pen (or keyboard nowadays) can be used to inflame conflict, justify evil, create goodness, undermine political power, 'murder' as well as destroy; inform as well as misinform. Journalists compete to master these set of social and moral dichotomies for diverse reasons: to please their bossess and thus ensure easy social mobility up the busy corporate laddar; make their stories marketable and generate public legitimacy; make a political point or two; or simply to 'survive'. This complex interplay of social and ethical dichotomies provide the basis for media politics and thus the environment within which journalists 'survive' and sometimes 'die'.

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