Market observation indicates the development of a new model for running a business in hospitality industry, referred to as smart hotels. This model is specifically distinguished by the new information and communication technologies. The concept of smart hotels is relatively new and can be regarded as an innovative solution in tourism. The presented article discusses the essence of a smart hotel category and identifies the attributes of an intelligent hotel. The theoretical discussion based on the subject literature in the theory of organization and management, as well as hospitality business economics and management was also illustrated using the case study of PURO hotel in Wrocław. The necessary information was collected from both secondary and primary sources. The most important information gathering method was interpersonal in-depth interview with the aforementioned hotel’s manager.