An Elaboration Likelihood Model of Information Dissemination Dynamics With the Influence of Opinion Leaders

Abstract

With the continuous development of social networks, the time people spend on social networks has gradually increased, and the regularity and predictability of their behavior is increasingly prominent. The influence of opinion leaders on social platforms is growing over time. In this paper, the information dissemination model influenced by opinion leaders is combined with the elaboration likelihood model (ELM), and the OL-ELMSFI dynamics model is proposed. Taking real microblog hotspot public opinion as an example, the least squares method is used for numerical fitting to verify the validity of the model. The theoretical support under the perspective of dynamics is provided for public opinion management measures.

Keywords

• Dynamics model
• elaboration likelihood model
• online information dissemination
• opinion leaders