YouTube and TikTok as Platforms for Learning about Others: The Case of Non-Chinese Travel Videos in Shanghai Disneyland

Abstract

Due to existing Disney fandom and the increased popularity of online travel documentation, there is an opportunity to study brand internationalization, online video culture, and fandom. There are questions of whether video based social media allows for more humane representations of cultural others and to what extent the topic of content shapes representation.

Keywords

• shanghai disneyland
• youtube
• tiktok
• china
• fandom