Production methodology for the development of audiovisual and multimedia content for MOOC

Abstract

The development of a MOOC involves the implementation of a complex process of planning, design and development. This process requires the participation of different professionals and work areas. The efficiency of the production system needs to establish specific methodologies. These should address the specific characteristics of the context of development, and they must combine strategies and techniques from different areas: instructional design, audiovisual production and multimedia development. The article presents a methodological model for the production and development of audiovisual and multimedia content for MOOC, after a year of successive interactions of implementation and evaluation. This becomes a result of a procedure based on the action research methodology. The process has been carried out during the sequential development of the first five MOOCs developed for the platform URJCx Rey Juan Carlos University (Spain). The process, which is part of an overall strategy, has required the creation of dedicated professional teams and the provision of specialized resources. The working methodology has been tested by iterative processes of design, implementation (action), analysis and evaluation aimed at improving the efficiency of production processes. The interactions sequence? have defined a model of lighter production, based on the development of schemes and formal patterns both for audiovisual production and multimedia. These schemes work as general templates. Also it has improved communication flows and work among the teams involved.

Keywords

• MOOC
• enseñanza a distancia
• educación multimedia
• investigación-acción
• producción audiovisual.