COVID-19 Crisis Management on the Example of Hospitality Industry Enterprise in Latvia

Abstract

The main problem, facing the whole hospitality industry nowadays, is COVID-19 pandemic and its sequences. During the pandemic many hotels closed their doors and some of them will be no longer reopen. Majority of hospitality industry employees lost their jobs, profits have fallen. This research is conducted to analyze the strategy that one of the well-known Latvian hotels Pullman Riga Old Town has realized in response of COVID-19 crisis towards its stakeholders. The research is aimed at elaborating ways that should assist an enterprise at its efforts to overcome the difficulties caused by the COVID-19 and providing suggestions about coping with the crisis. The authors have analyzed the crisis phenomena as well as conceptual foundations of anti-crisis management, taking into account the current situation in the hospitality industry of Latvia in the context of the crisis caused by COVID-19 in general and Pullman Riga Old Town hotel in particular. The study was conducted from 1st of April 2020 to 17th of October 2020. The authors were using methods of data analysis, such as: analysis of theoretical sources, collection and synthesis of statistical data, interviews with specialists

Keywords

• crisis
• covid-19
• crisis management
• hospitality industry enterprise