Business networking and sustainability of small rural business: Mediating effects of entrepreneurial orientation

Management Science Letters. 2019;9(4):595-606 DOI 10.5267/j.msl.2019.1.003


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Journal Title: Management Science Letters

ISSN: 1923-9335 (Print); 1923-9343 (Online)

Publisher: Growing Science

LCC Subject Category: Social Sciences: Commerce: Business: Business records management

Country of publisher: Canada

Language of fulltext: English

Full-text formats available: PDF



Mohd. Amin Mohamad

Othman Chin


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Instructions for authors

Time From Submission to Publication: 20 weeks


Abstract | Full Text

This study aims to examine the entrepreneurial orientation (EO) of the Small Rural Business (SRB) entrepreneurs in Malaysia by taking Business Networking (BN) as the antecedent. BN is used to explain the influence of EO as a mediator and its’ consequences towards SRB Business Sustaina-bility (BS). The survey method was employed in this study and the data was analyzed using Structural Equation Modelling (SEM) multivariate data analysis. Based on the SEM analysis, it can be concluded that in this study, the relationship between BN and BS was not mediated by EO. However, BN has direct effect towards EO. Moreover, EO and BN were significant as predictors towards BS. Size, age and technology of SRB were used as control variables in this study.