Video clip editing and duration of the shot: analysis of the editing in ‘I Took a Pill in Ibiza’ (Mike Posner)

Abstract

Music videos are an audiovisual format that is created by the music industry for a performer’s public image and commercial purposes. This research aims to describe common practices in production and editing of current music videos regarding one particular aspect: the duration of the shot according to its frame. We carried out a textual analysis of Mike Posner’s video clip I took a Pill in Ibiza (Jon Jon Augustavo, 2016). In this case, the most frequent shots in the video clip are close shots, and the average duration is around two seconds. The average length of the shots creates a scale of durations which is equivalent to the scale of the size of the frames.

Keywords

• Video clip
• television production
• editing
• audiovisual post-production
• textual analysis of audiovisual discourse.