DIGITAL TECHNOLOGIES AS AN ANTI-CRISIS MANAGEMENT COMPONENT IN REAL ESTATE MANAGEMENT

Abstract

This article is devoted to specific problems in the field of crisis management of organizations on digitalization-the introduction of digital technologies in the management of real estate as the main production resource. The maintenance of real estate objects requires certain fixed and variable costs (at the same time, regardless of the intensity of use, fixed costs are present in an unchanged form). In this regard, their profitability should be sufficient to ensure positive financial results of economic activities of the organization. Otherwise, a loss is generated from the use of such objects. Objective: Find the best ways to solve the problems associated with the organization’s recovery from the crisis in the field of real estate management based on the introduction of modern digital technologies in economic activities. Justification of the need to re-evaluate the traditional financial and economic paradigm-the model of real estate management in the hotel business. Method or methodology of the work: Analytical and statistical methods of analysis were used in the process of studying the problem. Results: In the global environment, the traditional architecture of crisis management in the hotel business requires a natural transformation. In this regard, the proposed methods (methods) to optimize the management of the property of the organization through the introduction of digital technology, as a modern-conceptual framework of exit from the state of loss of its economic activity to the state of loss of its business. Practical implications: The obtained research results can be used and expediently applied by economic entities engaged in business activities in the field of providing (rendering) services in the field of hotel business to economic entities conducting economic activities based on the introduction of digital technologies. Practice shows that the digital technologies available today can radically change the characteristics of the operation of real estate objects. The introduction of advanced technologies in the financial and economic activities of organizations, in terms of the management of real estate, will allow you to overcome the crisis in a timely and successful manner – to increase the efficiency of their use.

Keywords

• антиципативное антикризисное управление
• финансовые риски
• объект недвижимости
• эксплуатация
• эффективность
• цифровые технологии