MANAGING THE INVESTMENT ATTRACTIVENESS OF AGRO-INDUSTRIAL ENTITIES: APPROACHES TO THE STUDY AND ANALYSIS OF STRUCTURAL ELEMENTS

Abstract

The article assesses the management of investment attractiveness of agro-industrial entities and approaches to the study and analysis of its structural elements. The authors have made a theoretical generalization and proposed ways to solve the problem of modeling investment decisions in the current economic and political environment. The authors emphasize that a deeper approach will reveal not only the effectiveness of investment strategies, but also the internal mechanisms that facilitate or limit the implementation of these strategies. By combining aspects of decision-making methodology with the analysis of intra-organizational interactions, it is possible to obtain a more complete understanding of the investment process in the context of a particular organization. The paper emphasizes that in the agro-industrial sector of Ukraine, under the influence of the desire for integration, significant changes are taking place, which are expressed in an increase in the scale of production, an increase in the diversity of production areas, the expansion of inter-sectoral relations, accelerated use of scientific achievements, qualitative shifts in technological processes, and increased competition - significantly increasing the requirements for the quality of investment decisions and their relevance. The authors prove that the core of integration of mechanisms and instruments in the investment market is information and organizational technologies, which form the basis of the pyramid of management decisions. The organizational infrastructure of investments is becoming increasingly international and integrated. The more diverse the composition of such an infrastructure, the more fully the investment opportunities of enterprises are realized, the wider the range of investment technologies, and the greater the amount of resources involved. The model for assessing the efficiency of an investment project based on the theory of fuzzy sets developed by the authors is a way to assess the efficiency of investment projects, which is a complement to traditional methods of analysis, but lacks some of the disadvantages inherent in the latter.

Keywords

• investment decision
• agency conflicts
• corporate governance mechanisms
• agro-industrial formations
• model for assessing the efficiency of an investment project