Gênero e as Práticas de Gestão nas Melhores Empresas para se Trabalhar no Brasil

Abstract

The purpose of this article was to investigate the practices adopted by companies for the treatment, attraction, andretention of women in its staff. The companies researched were the 150 Best Companies to Work For. In themethodological aspect, descriptive analyses of employees and companies were performed, as well as a contentanalysis and a description of frequencies of organizational practices. While some companies deny the differencesbetween men and women, others adopt the perspective of valuing the differences by performing actions such as:targets for hiring and promoting women, supporting the balance between family and career, incentives to healthcare. It can be noticed that, although the issue is in the agenda of discussions and developments in the society, theorganizations have developed their actions geared towards this public very slowly, including those that stand out asthe best places to work for in Brazil.

Keywords

• female labor market
• human resource management
• diversity management