Efforts Towards Creating a National Brand in Kosovo (2008-2021)

Abstract

States in the context of foreign policy apply specific strategies that relate with strengthening their international position, especially in relation to the promotion of attributes and values that make changing the perceptions of citizens of other states, and consequently of decision makers. Small states find it difficult to impose on the large international system knowing that their power and potential is little measurable.

Keywords

• kosovo
• national brand
• foreign policy
• instability
• marketing