ANALYSIS ON COLORS OF FOLK COSTUME AND THEIR APPLICATION IN CONTEMPORARY TEXTILE DESIGN

Abstract

The traditional colors and motifs of folk costumes will always be extremely inspirational and always viable for fashion design. Reinterpreted and stylized in unprecedented contexts, they are highly appreciated due to the authentic and fresh air they emit. In this paper, the authors present a study about the possibility of using the colors and traditional motifs of folk costumes in contemporary textile designs. The primary and secondary colors of the folk costumes from the Strandja region, Bulgaria, were analyzed. Folk costumes were vectorized in the Inkscape program. 4 basic elements have been selected from folk costumes, saved as bitmap images in *.BMP file format and stylized. The colors of each element of folk costumes were extracted in the RGB model and were combined with modern colors presented by Pantone for Spring/Summer 2019 at New York Fashion Week. Two textile designs for each element were made in 3 variants of colors. After that, we conducted through a developed Google Forms tool, a survey regarding the consumer’s opinion in order to evaluate the designs already created. A total of 80 respondents from Romania, Bulgaria, Serbia and Macedonia were interviewed. They were randomly selected regardless of education, employment and gender. The results obtained were processed by the ABC analysis method.

Keywords

• Folk elements
• textile patterns
• ABC analysis
• color similarity