From virtual reality to augmented reality: A neuromarketing perspective

Affiliations

Vincenzo Russo: Department of Business, Law, Economics and Consumer Behaviour “Carlo A. Ricciardi”, Università IULM, Milan, Italy
Vincenzo Russo: Behavior and Brain Lab IULM, Neuromarketing Research Center, Università IULM, Milan, Italy
Marco Bilucaglia: Department of Business, Law, Economics and Consumer Behaviour “Carlo A. Ricciardi”, Università IULM, Milan, Italy
Marco Bilucaglia: Behavior and Brain Lab IULM, Neuromarketing Research Center, Università IULM, Milan, Italy
Margherita Zito: Department of Business, Law, Economics and Consumer Behaviour “Carlo A. Ricciardi”, Università IULM, Milan, Italy
Margherita Zito: Behavior and Brain Lab IULM, Neuromarketing Research Center, Università IULM, Milan, Italy

Abstract

No abstracts available.