Knowledge of Tourism Related to Halal Tourism in the City of Semarang in the Era of Pandemic

Abstract

Religious awareness among Muslims is increasing. Halal has become a lifestyle for Muslims today, including tourism. The potential for the high number of Muslim tourists has encouraged the birth of the concept of halal tourism. Indonesia has declared itself a world halal tourist destination. Some of the tourist destinations are Central Java. The city of Semarang as the capital of Central Java has tourism potential that can be developed as a halal tourist destination. This study tries to see the level of knowledge of tourists from outside the city about halal tourism in the city of Semarang. The research data were collected through observation, interviews and documentation. Interviews were conducted with tourists in the city of Semarang who came from outside the city in a structured manner with a closed and open-ended question model. The research subjects were determined through purposive sampling. The collected data were analyzed by means of descriptive-qualitative. The research results are expected to provide input to the Semarang City Government in order to strengthen steps to make Semarang City a halal tourist destination.