Consumer behavior towards nanopackaging - A new trend in the food industry
Shahida Anusha Siddiqui,
Oscar Zannou,
Nur Alim Bahmid,
Hafize Fidan,
Abdel-Fadel Alamou,
Аndrey Аshotovich Nagdalian,
Abdo Hassoun,
Ito Fernando,
Salam A. Ibrahim,
Muhammad Arsyad
Affiliations
Shahida Anusha Siddiqui
Technical University of Munich Campus Straubing for Biotechnology and Sustainability, Essigberg 3, 94315, Straubing, Germany; German Institute of Food Technologies (DIL e.V.), Prof.-von-Klitzing-Straße 7, 49610, Quakenbrück, Germany; Corresponding author.
Research Center for Food Technology and Processing, National Research and Innovation Agency (BRIN), 55961, Yogyakarta, Indonesia; Agricultural Product Technology Department, Universitas Sulawesi Barat, Jl. BaharuddinLopa, 91412, Majene, Indonesia
Hafize Fidan
Department of Tourism and Culinary Management, Faculty of Economics, University of Food Technologies, 4000, Plovdiv, Bulgaria
Abdel-Fadel Alamou
Laboratory of Valorization and Quality Management of Food Bio-ingredients, Faculty of Agricultural Sciences, University of Abomey-Calavi
Аndrey Аshotovich Nagdalian
Food Technology and Engineering Department, North-Caucasus Federal University, Pushkina Street 1, 355009, Stavropol, Russia; Saint Petersburg State Agrarian University, Peterburgskoe Highway 2, 196601, Pushkin, Saint Petersburg, Russia
Abdo Hassoun
Sustainable AgriFoodtech Innovation & Research (SAFIR), 62000, Arras, France; Syrian Academic Expertise (SAE), Gaziantep, 27200, Turkey
Ito Fernando
Department of Plant Pest and Diseases, Faculty of Agriculture, Universitas Brawijaya, Indonesia
Salam A. Ibrahim
North Carolina Agricultural and Technical State University, E. Market Street, 1601, 24711, Greensboro, NC, United States
Muhammad Arsyad
Department of Agricultural Socio-economics, Universitas Hasanuddin, Makassar, 90311, Indonesia
Packaging is a key tool to serve as a vehicle for communication between customers and the food industry. The food industry is continually investigating new technologies to improve and promote new food packaging aspects. Currently, nanotechnology has become one of the most promising trends for food packaging. This systematic review aims to elaborate on the scientific research progress of consumer behavior toward nanopackaging. Social and psychological motivations for consumers toward the new trend were discussed. This paper synthesizes various numbers of studies, especially during the digital era of Industry 4.0. The application of nanotechnology for food packaging has led to the development of active, smart, and bioactive nanopackaging, which includes nanoantimicrobials, nanosensors, and nanobarcodes. Studies showed that consumer social and psychological factors influence directly or indirectly the application of nanopackaging. Social norms, social concerns, and social media behavior are the social factors that drive consumer behavior. Moreover, motivation, perception, learning, attitudes and beliefs, personality, and habits are the main psychological factors driving the consumer decision on buying or adopting the new trend in food packaging. The understanding of these social and psychological factors is crucial for manufacturers and governments in developing strategies to alleviate the consumers’ negative feedback and reduce their unfamiliarity with the new trends in food consumption, especially nanopackaging. In the future, efforts supported by scientific evidence should be made to increase the awareness, knowledge and trust of consumers to improve their perception of sustainable packaging solutions.
