Analysis of brand-coloristics as an instrument to influence a target brand’s audience

Abstract

In this article the authors analyze the content, particularities and the rules of brand-coloristics as an instrument to influence a target brands audience. Approaches to estimating the results of brand-coloristics are proposed and attitude of different age consumer groups to its measures is found out.

Keywords

• brand-coloristics
• firm style
• color perception
• branding
• marketing communications
• age groups of consumers
• efficiency