INFORMATION – KEY FACTOR FOR CONSUMER SATISFACTION?

Abstract

Starting with the XIX century, we assist at one growth of information importance as following of development of government forms more complexes, of concurrence intensification and of development of communications systems. This process has been increased in the lasts years by the development of telecommunications and of computers systems, by the globalization process and by the intensification of concurrence by educational market, by the exchange and circulation liberalization, by the growth of complexity education institutions. Jim Knight affirms that „the exchange is a present reality in the framework of this the educational institutions must to learn to operate or they assume the failure risk”21. The requests of higher education reform impose by the transition at Bologna system, impose at universities and faculties remarkable efforts by adaptation. With all the reform elements applied, the current educational marketing informational system used in Romania presents big deficiencies especial regarding the quality of information provide at managers and at of institution externs.

Keywords

• information
• satisfaction
• consumer behaviour
• educational marketing
• student