China’s tourism development strategy in the post-pandemic era

Abstract

The COVID-19 pandemic has seriously affected China’s tourism industry. The tourism industry is currently under difficult economic climate and the development policies also changed. However, the pandemic also provides opportunities for the transformation and upgrading of the tourism industry. It is crucial to understand timely and in detail how China’s tourism environment has changed in the post-pandemic era, so that we can develop better scientific strategies accordingly. In this study, Chinese tourism market is used as an example to analyze its development status and difficulties, providing a reference for the rapid recovery of the world tourism industry during post-pandemic period.