The Eurasian idea as a factor of formation of image of modern Russia

Abstract

According to the author, the turn of Russia to the East makes particularly relevant the revival and development of the Eurasian idea in Russia. Russia as a bridge between Europe and Asia, as a civilization at the turn of the cultures addressed in the political dialogue as peace of the East and of the West, is valuable clear for the Russians and foreign policy audiences. This can be seenas the civilization almission of our culture, and positive foreign policy image of the Russian state.

Keywords

• имидж россии
• национальная идея
• евразийство
• имиджевая стратегия
• image of russia
• national idea
• eurasianism
• branding strategy