Youtubers, ethical possible worlds

Abstract

This paper realyzes an inmersión into the youtubers world, relating it with the ethical needs of this digital context. After a bibliographic revision around the concepts of study, it develops an experiment with the aim of deeping in the field of creativity and the ethics within the most popular video made by four Spanish youtubers: ElRubius, Gym virtual, Dulceida y Verdeliss. Metodology consists in the analysis of each video from several parameters of the creativity, to then, through using Socratic maieutics, to formulate a battery of questions which are connected, as answers, to ethical axioms, later organized as a list in some categories. As a result, it shows the viability of this process for extracting ethical axioms susceptible to be used by users and youtubers. The most numerous axioms’ category of the study is “Social responsibility”, alludind therefore to the importance that this influencers have over their environment and, hence, to the importance of the ethics in their work.

Keywords

• Youtubers
• Ética
• Creatividad
• Mayéutica
• Relatos digitales