Det globale prisuddelingsshow

Abstract

In The global awards - cross-mediality, mainstream movie cult and celebrity matrix, Helle Kannik Haastrup argues that awards have to be considered media events with several functions at the same time. The article mainly treats The Academy Awards, and secondly MTV Movie Awards (2010). According to Haastrup, both awards stage-manage the "red carpet" and the "speech of thanks", and work as a platform for image management of the stars and mediated fashion.