Determinants To Decision Making On Using Headhunter’s Services Of Hcmc Enterprises

Abstract

The executive search market has been developed in Vietnam for more than 10 years. There are about dozen foreign companies and approximately 300 domestic companies participating in this area. This paper aims at identifying the determinants to decision making on using executive search services of HCMC’s enterprises to help these services companies having a better direction in doing business and assisting in developing this market in the future as well. This study uses consumer behavior model of Philip Kotler (1999) as a framework. Besides, the other models such as model of brand value of Aaker (1991), SERVQUAL of Parasuraman (1988), and FTSQ modelof Gronroos (1984) are also used to construct the measurement scales for this research. The result reveals that there are four factors affecting significantly to buying decision including service quality, covenience, attracting competency, and price factors. The result also indicates that convenience factor impacts significant difference between manufacturing enterprises and service –manufacturing enterprises

Keywords

• dịch vụ hỗ trợ tuyển dụng nhân sự
• tuyển dụng nhân sự cao cấp
• quyết định mua