Determinants of Business Success – Theoretical Model and Empirical Verification

Abstract

Market knowledge, market orientation, learning competencies, and a business performance were the key issues of the research project conducted in the 2006 study. The main findings identified significant relationships between the independent variables (market knowledge, market orientation, learning competencies) and the dependent variables (business success). A partial correlation analysis indicated that a business success primarily relies on organisational learning competencies. Organisational learning competencies, to a large extent (almost 60%), may be explained by the level of corporate market knowledge and market orientation. The aim of the paper is to evaluate to what extent the relationships between the variables are still valid. The research was based on primary and secondary data sources. The major field of the research was carried out in the form of quantitative studies. The results of the 2014 study are consistent with the previous (2006) results.

Keywords

• business performance
• strategy
• learning organization
• knowledge management
• market orientation
• m10