SCIENTIFIC RESEARCH IN ROMANIAN TRADE

Abstract

The paper aims to identify the importance of scientific research for romaian trade companies, how they deal with marketing research and what aspects retailer companies generally want to study, concerning the market they operate in. Although, research is not necessarily specific for trading, however, companies in this area , have began to show their availability to carry out research of customer needs, their suggestions, their capacity to purchase, the level of training and the habits of buying and using, the way how their products are received by individual customers. To understand exactly how the above issues are addressed by traders through a qualitative marketing research we were able to identify the opinions and attitudes of traders concerning the use of market research methods. The research was based on sampling retailer companies in Braşov.

Keywords

• scientific research
• marketing research
• commerce
• retailers companies