The Perception of Information by Economic Agents on the Dairy Market

Abstract

In this study, data from a sample of Czech consumers are used to test the hypothesis that consumer behavior is influenced by attitude to global problem related to food. The model is estimated using probit analysis to predict food label use in deciding for a new cheese product. It is possible to draw conclusion about the attitude to global food issue that might’s change consumer behavior.

Keywords

• decision making behavior
• label use
• familiarity bias
• perception of information
• attitude
• nutrient