THE SHIFTING OF RADIO FORMAT ON A LOCAL COMMERCIAL BROADCASTING STATION

Abstract

The article «Radio format shifting on regional commercial broadcasting station» is about stylistic integrity issue on local broadcasting stations, which are the network partners of Moscow broadcasting stations. There are two basic differences between local and Moscow formats: in information and advertising blocks, and also directly in music content. There are also different options for local broadcasting as a part of network partnership described here. The ignoring of audience idea in broadcasting formatting is considered to be the reason for format shifting.

Keywords

• аудитория радио
• формат музыкальной радиостанции
• рекламная политика