The Effect of Tourist Expenses on Travellers' Satisfaction and Loyalty

Abstract

This paper analyses the influence of tourist expenses on the satisfaction with Sarajevo as a tourist destination, as well as their loyalty. It observes how tourist expenses influence the general quality of tourist destination offer, overall tourist satisfaction with a tourist destination, perceived value, declaration of tourist satisfaction with a tourist destination, as well as intention to revisit and recommend Sarajevo to friends and relatives. Quantitative research has been applied in this paper. The sample for this study included 250 respondents. Descriptive statistics and tests of statistical significance were used in analysing data. This paper contributes to a better understanding of tourist satisfaction and loyalty from the aspect of expenses of tourists. The paper additionally contributes to a better understanding of tourist satisfaction and loyalty, also from the aspect of expenses of tourists. The results confirm that tourists are very sensitive to the expenses and that they definitely affect their satisfaction.

Keywords

• tourism
• expenses
• satisfaction
• loyalty
• destination