Television reconfigurations: the current transit of the audience

Abstract

This research aimed to show the continuities or ruptures in the consumption production process in the television reception by students of the Educational Institution Jaime Salazar Robledo in the Tokyo neighborhood from Pereira (Colombia). The studied population belongs to a heterogeneous group of subjects from 11 to 15 years old in eighth grade of a public educational institution. The research sought to understand how the process of clairvoyance of students is presented through the micro and macro mediations proposed by Orozco (2001). This research was approached from a scenario in which the viewing practices of the television screen are located, to build an investigative path from a regional to identify the incidences of the reception processes from micro and macromediations in the television consumption of the students. To do this, the qualitative information analysis / synthesis protocol of the Master’s Degree in Educational Communication of the Technological University of Pereira was used. This protocol included qualitative instruments such as the analysis of graphic schemes that were useful to describe the transit and television routines of the studied group, as well as the relationships that are established with the screen. A semi-structured interview format adapted from the television observatory methodology proposed by the researcher Orozco (2010) was also designed to address the study more deeply. One of the results of this research, is the capability of the audience to leave their comfort zone (passive audience processes) and gradually become involved in more dynamic processes such as globalization, that is, a new link from the screens to its clairvoyance (the ability to think and understand with insight) and to have a critical vision of narratives and television messages of what they see every day. The logic presuppose by many researchers has changed and now is a continuous line that goes from passive reception to a fully active one, where the audience vehicle processes of creation and reconstruction of realities.

Keywords

• television audiences
• continuity/rupture
• production
• consumption
• macromediations
• micromediations