The Strategic Communication Planning in an emergency at the Almirante Álvaro Alberto Nuclear Power Plant (CNAAA)

Abstract

In a world where information has a high speed of propagation and is present in the most diverse media, it is essential to follow the news in order to keep the population informed about the actions taken, the real risks and the consequences of an alleged nuclear accident. Effective public communication is understood to encourage the implementation of appropriate protective actions by people at risk and reassure individuals who are not directly at risk, reducing rumors and fears. Thus, the Strategic Communication Planning (SCP) acquires high relevance in a context of panic control, disseminating the correct procedures that will directly contribute to the coordination of the nuclear emergency. In this sense, this work aims to present the steps of a SCP in the case of a nuclear emergency at the Almirante Álvaro Alberto Nuclear Power Plant. In this case, the SCP is divided into the Risk Management and Accident Management phases, being prepared in order to unite the legislation in force in the country with international agreements, technical standards and civil defense doctrines. It is understood that the SCP makes it possible to efficiently build communication channels with the public, as well as to provide authorities with strategies to disseminate information, creating performance indices to evaluate these strategies in relation to the stakeholders in the communication process, because only with a Implemented SCP will make it possible to create a continuous improvement in the information feedback processes with an increase in the quality of communications

Keywords

• Strategic Communication Planning
• nuclear emergency
• Civil Defense
• Almirante Álvaro Alberto Nuclear Power Plant
• Brazil