A marketing research approach for improving Extension publications

Affiliations

Gordon Frankie: Gordon W. Frankie is Professor, Department of Entomology, University of California, Berkeley
James Grieshop: James I. Grieshop is Community Education Specialist, Cooperative Extension, UC Davis
Carlton S. Koehler: Carlton S. Koehler is Entomologist, Cooperative Extension, UC Berkeley
J. Kenneth Grace: J. Kenneth Grace was formerly a graduate student. Department of Entomology, UC Berkeley
Kathleen Hesketh: Kathleen Hesketh was formerly Farm Advisor. UC Cooperative Extension. Alameda County

Abstract

A two-way exchange of information between producer and ultimate users could lead to more effective publications.