Evolution of business administration: a bibliometric analysis from the perspective of global business dynamics

Abstract

Purpose: To identify how Business Administration has evolved in the context of global business through a bibliometric analysis. Methodology: The Scopus database was utilized to examine 1515 documents focused on the fields of Business, Administration, Economics, Econometrics, Finance, Social Sciences, and Multidisciplinary Studies, employing techniques such as citation network analysis, bibliographic coupling, and conceptual structure analysis of the selected documents. Findings: Thematic clusters proposed include: Economic dynamics and the global market; management and sustainable business development; digital transformation and efficiency in global business; comprehensive risk management and assessment; integrated business management and innovation; global marketing and strategic management, and human-centered approaches in international cooperation. Practical implications: Globalization has significantly influenced the production and dissemination of knowledge in Business Administration. Originality: Each thematic cluster presented serves as foundation for research lines in business schools as well as strategic alternatives for companies seeking to expand their business models to global markets.

Keywords

• integrated business management and innovation
• sustainable business development
• digital transformation
• global marketing
• strategic management
• bibliometrics