INFLUENCE OF A NEWS BACKGROUND ON COMPANY COST: REVIEW OF LITERATURE AND DIRECTION OF FUTURE RESEARCHES

Abstract

Information factor of influence on company capitalization is considered. The researches revealing mutual influence between share prices and a news background of the organization (positive, negative or neutral) are analysed. Influence the fake of news on the market cost of the company and possibility of restoration of reputation after influence the fake news is analysed. The conclusion that a news background, first of all his quality, is a disputable factor of influence on company cost became result. He demands bigger attention and bigger number of researches, introduction of new models of his analysis and correlation with company capitalization. Further researches have to be devoted to the analysis of influence of pessimistic, optimistic and neutral news on dynamics of capitalization of the companies. Having studied a number of the companies, it will be possible to draw a conclusion on what group of branches is more subject to influence of information background. Further it will be possible to formulate behavior model which is preferable to the company, seeking to increase the capitalization and to reduce risks of volatility of the actions.

Keywords

• news
• company value
• reputation
• share price