BULLYING IN THE CONTEXT OF THE DISCOURSE OF HOSTILITY IN THE MODERN MEDIA

Abstract

The topic of bullying as a form of social conflict remains invariably topical and especially relevant in the era of the rapid development of digital communication technologies. Modern conflict researchers face the question of the need for a detailed study of modern media in the context of their influence on the formation, representation, and generation of agendas within the discourse of hostility. The authors of the article attempted to analyze the role of patterns of interaction on the Internet within the framework of generating discourse of hostility and cyberbullying. The study reflects the specificity of modern media as an agent of acceleration of alienation processes in the situation of cyberbullying. The authors of the article conclude the effectiveness of incorporating interactive elements into modern media tools as a way of resolving contradictions, and also emphasize the relevance of creating prerequisites for promoting the deliberative nature of media in the context of realizing a tolerant and accessible media space.

Keywords

• буллинг
• дискурс враждебности
• сми
• отчуждение
• конфликт
• социальное напряжение
• bullying
• discourse of hostility
• social media
• alienation
• conflict
• social tension