A STUDY OF CUSTOMER SATISFACTION WITH VEGETABLE SAUCES

Abstract

In article on the basis of the results of our research the results of findings to identify important consumer characteristics of vegetable sauces; the definition of the relationship between it and customer satisfaction using the Kano model are shown.

Keywords

• удовлетворенность/неудовлетворенность потребителей
• модель кано
• значимые характеристики
• соусы овощные
• satisfaction/dissatisfaction of consumers
• the kano model
• significant characteristics
• vegetable sauces