Exploration of the Affecting Factors on the Quit Intentions of Online-Game Players in China

Abstract

Online-games are products of hedonic information technology. Players’ addiction will lead to seriously negative consequences. That how to prevent online-game addiction exclusively becomes a problem concerned by whole society. The purpose of this study is to explore the influence factors and its mechanism that can weaken or even eliminate online-game addiction. On the basis of the theory of planned behaviour, anticipated guilt and past behaviour are introduced into the model to explain players’ quit intention of online-game. Data collected from 393 online-game players around China mainland indicate that negative attitude, negative-subjective norm and perceived behavioural control significantly affect the quit intention of online-game players, while the anticipated guilt plays a mediator role. Past behaviour can moderate the relations between the anticipated guilt and the quit intention of online-game players. The more the past game behaviour the player owns, the stronger the positive effects of anticipated guilt on game quit intention he/she will harbor. Conclusions are helpful to the intervention of player’s game behaviour and strengthen the self-control ability of players.

Keywords

• online-games
• addiction
• theory of planning behavior
• anticipated guilt
• past behaviour