EXAMINING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL PERFORMANCE AND COMPETITIVE ADVANTAGE

Abstract

ABSTRACT Purpose: The objective of this study is to investigate the effects of green marketing strategies and corporate social responsibility (CSR) practices on organizational performance and competitive advantage. The study aims to advance understanding of CSR principles and green marketing strategies and to provide practical guidance to companies wishing to increase their commitment to sustainability while maintaining a profitable position in the Pakistan market.

Keywords

• abstract purpose: the objective of this study is to investigate the effects of green marketing strategies and corporate social responsibility (csr) practices on organizational performance and competitive advantage. the study aims to advance understanding of csr principles and green marketing strategies and to provide practical guidance to companies wishing to increase their commitment to sustainability while maintaining a profitable position in the pakistan market.