The Road to Sustainable Development. The Case of Romania

Abstract

Corporate Social Responsibility (CSR) has become an important concept in the past three decades for any company or entity who wishes to maintain competitiveness in their respective sector, given by its large array of actors that are affected by the use, misuse, or the absence of CSR actions and policies (the community, customers, authorities etc.). Even if CSR is not at all a binding mechanism, ignoring it or misusing may hurt not only the company’s perception in the community, but also its strategic market approach. In this article I will set the stage for the implementation of CSR policies and actions in the Romanian business market, by using a qualitative research approach based on 101 surveys. The respondents were actors from the middle and top management sphere within large companies that operate in Romania.

Keywords

• sustainability
• institutional factors
• emerging economy
• it
• csr