Ethical Dilemmas of Sport Advertising

Sport Mont. 2016;14(3):41-43

 

Journal Homepage

Journal Title: Sport Mont

ISSN: 1451-7485 (Print); 2337-0351 (Online)

Publisher: Montenegrin Sports Academy and Faculty for Sport and Physical Education

LCC Subject Category: Geography. Anthropology. Recreation: Recreation. Leisure: Sports

Country of publisher: Montenegro

Language of fulltext: English

Full-text formats available: PDF

 

AUTHORS

Duško Bjelica (University of Montenegro, Faculty for Sport and Physical Education, Niksic, Montenegro )
Jovan Gardašević (University of Montenegro, Faculty for Sport and Physical Education, Niksic, Montenegro )
Ivan Vasiljević (University of Montenegro, Faculty for Sport and Physical Education, Niksic, Montenegro )
Stevo Popović (University of Montenegro, Faculty for Sport and Physical Education, Niksic, Montenegro )

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 24 weeks

 

Abstract | Full Text

The objective of this study represent the sport advertising, while the main goal will be directional to discuss ethical dilemmas of sport advertising. The main tasks of this study is discussing a law regulations and ethics, as well as communication with hidden interest. During the making of this study, the author used descriptive method with consulting of competent literature. The previous author’ experience in this field was also so useful. Moreover, the author used the analytic method and parallel method that is the most productive if you make some inferences about some appearance. Consequently, the main outcome of this study was creating some basic outputs with regards to Ethical Dilemmas of Sport Advertising.