A Review of Social Media Data Utilization for the Prediction of Disease Outbreaks and Understanding Public Perception

Abstract

Infectious diseases take a large toll on the global population, not only through risks of illness but also through economic burdens and lifestyle changes. With both emerging and re-emerging infectious diseases increasing in number, mitigating the consequences of these diseases is a growing concern. The following review discusses how social media data, with a focus on textual Twitter data, can be collected and processed to perform disease surveillance and understand the public’s attitude toward policies around the control of emerging infectious diseases. In this paper, we review machine learning tools and approaches that were used to determine the correlation between social media activity in disease trends within regions, understand the public’s opinion, or public health leaders’ approaches to disease presentation. While recent models migrated toward popular deep learning methods, neural networks and algorithms that optimized existing models were also explored as new standards for social media data analysis in disease prediction and monitoring. As adherence to public health policies can be improved by understanding and responding to major concerns identified by sentiment analyses, the advancements and challenges in understanding text sentiment are also discussed. Recent sentiment classifiers include more complex classifications and can even recognize epidemiological considerations that affect the spread of outbreaks. The comprehensive integration of locational and epidemiological considerations with advanced modeling capabilities and sentiment analysis will produce robust models and more precision for both disease monitoring and prediction. Accurate real-time disease outbreak prediction models will provide health organizations with the capability to address public concerns and to initiate outbreak responses proactively rather than reactively.

Keywords

• social media
• monitoring
• outbreaks
• public health
• sentiment analysis