Designing a Model for Hospital Services Globalization in Iran

Abstract

BACKGROUND AND OBJECTIVE: Globalization and planning for global thinking and institutions activity that could work and act out of national limit are important actions which should be taken in Iran. Globalization is a progressive power in health index promotion. This aim of this study was to design a model for globalization of hospital services in Iran in order to promote the participation in patient attraction for diagnostic and medical services in hospitals from different countries in 2009. METHODS: This descriptive-comparative and cross sectional study was performed on some selected countries such as United States of America, England, India, Thailand and Malaysia. The hospitals information related to selected countries was marketing mechanism, equipment and hospitals facilities. The original model prepared based on data gathering form. This model was tested using Delphi technique and obtained data were analyzed and then the final model was introduced.FINDINGS: The results of studies in selected countries showed that developed countries like America and England have strong basis of management structure, knowledge, modern and complex technology. India, Thailand and Malaysia because of their success to present hospital services on the international level and successful marketing in this connection and arrived the developed countries technologies in previous decade have been able to have effective part presented international services. The designed model in this research, in attention to basis obtained has presented according to Iran qualifications.CONCLUSION: According to the results of this study, with utilization of possibilities and capacities in Iran, the proposed model can greatly contribute to globalization of hospital services.

Keywords

• globalization
• hospital services
• marketing