How Impulsivity influences the Post-purchase Consumer Regret?

Abstract

The role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality dimension of the HEXACO model of personality.

Keywords

• consumer regret
• attention impulsivity
• motor impulsivity
• non-planning impulsivity
• emotionality
• d12