Nuevo mundo - Mundos Nuevos (Jun 2020)

Industria y territorio: Cervecería y Maltería Quilmes al sur de la región metropolitana de Buenos Aires

  • Cintia Russo

DOI
https://doi.org/10.4000/nuevomundo.80958

Abstract

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The history of the factories is interwoven with the history of the places where the productive spaces and living space support the local identity. We reconstruct in these pages the relationship between industry-territory in the local space articulated by the factories based on a case study, Cervecería y Maltería Quilmes (CMQ) in the city of Quilmes in the south of the Metropolitan Region of Buenos Aires. We emphasize, as a central argument of this article, that the location of large companies influences the industrial framework, transforming the social and economic perspectives of the territory in the long term.As a permanent reference for the local population, the brewery has been the protagonist of the most significant events in the history of Quilmes – immigrant workers, railways, industries... booms and crisis. With more than 100-year existence, CMQ went through different phases that left an indelible mark on the life of the local community, through investment in social facilities and residential neighborhoods.The centenary brewery is linked to the history of Quilmes from the late nineteenth century to its current global projection, the part of the multinational Anheuser-Busch InBev / SABMiller. The global company persists in the local local image, where the local space and brand are melted.

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