Evolution and gaps in data mining research: Identifying the bibliometric landscape of data mining in management

Abstract

This study conducts a bibliometric analysis of data mining publications in the Scopus database, examining the evolution of the field from 2015 to 2024. The study examines the bibliometric structure of data mining in management. Analyzing 2,942 publications, the research identifies significant growth in data mining studies. It reveals gaps in integrating data mining with decision-making, artificial intelligence, forecasting, and sentiment analysis. Despite a large number of publications, interdisciplinary applications of data mining are limited. The scientific publication on data mining and its relationship with decision-making, artificial intelligence, forecasting, and sentiment analysis is found to be weak, showing significant research gaps in these areas. China and the USA are prominent contributors, indicating geographical concentration. The study highlights the need for broader interdisciplinary exploration in data mining beyond traditional areas, urging global researchers to diversify contributions. The analysis focuses solely on publications indexed in Scopus, potentially excluding relevant studies from other databases or sources. This study provides insights into the evolution of data mining research and identifies areas for further interdisciplinary exploration, contributing to the advancement of the field's boundaries.