Nowe technologie na rynku przewozów lotniczych

Abstract

Tourism and the consumption of goods, as well as tourism-related services, especially air transport, are determined by a large number of factors, which make these issues an interesting subject of study, yet a complicated one.  An analysis and a study are essential for this article, especially with the prospects of the proper and correct description of the potential improvements to information-related technologies. The growth of the air transportation system depends on new technology. Although mobile marketing in Poland is still in its early stages of development, it should not be ignored, especially by air transport business. In the near future, mobile marketing will play a big role in business promotion activities. The aim of this article is to contribute to the illustration of the current state, as well as to describe the perspectives of the future.

Keywords

• mobile marketing
• mobile applications
• airlines
• airports
• air transport market
• modern technologies air transport