UNDERGRADUATE TOURISM STUDENTS’ PERCEPTIONS AND ATTITUDES TOWARDS TOURISM INDUSTRY: THE CASE OF DAEJEON, SOUTH KOREA

Abstract

Examining the perceptions and attitudes of current undergraduate tourism students toward tourism industry is the main purpose of this study. In this research, undergraduate Korean tourism students were selected to learn their perceptions and attitudes towards tourism industry. A total of 150 questionnare were made equally in Daejeon, South Korea, during May 2016-June 2016. When the process completed, datas were imported in to the Statistical Package Social Science 17.0 (SPSS 17.0), where descriptive analyses, factor analysis, Mann Whitney U Test and Kruskal Wallis Test were undertaken. Study results showed that tourism job is interesting, worth of doing, need less skills, people can use their ability and skills and get pleasure while working, on the other hand some negative perceptions and prejudices about tourism industry were derived from to the responses of students.

Keywords

• Tourism
• Education
• Korea
• Workforce
• Perceptions
• Students