Abbreviation as a Way of Coining Neologisms in Mass Media

Abstract

The paper aims at analyzing abbreviation as one of the most productive ways of coining neologisms in mass media. The focus is made on the study of initial abbreviation and its subtypes; the authors discover several new ways of coining abbreviations. The analysis encompasses two major characteristics of abbreviations in mass media: their form and encoded meaning.

Keywords

• abbreviation, neologism, initial abbreviation, homonymous abbreviations, way of coining