Financial and SWOT Analysis of New Energy Vehicle Companies-Take Company X as an Example

Abstract

In 2021, Company X and Huawei joint business deep cross-border integration, the official launch of Smart SF5 model, into the new energy vehicle enterprise market. In order to understand the development status of the Company X after its strategic transformation, the author first analyzed the company's internal strengths and weaknesses, external opportunities and threats through SWOT analysis, and built a strategic matrix model on this basis, and then combined with the financial statements of the past five years for further analysis. The study showed that the overall expenses during the period have increased, and the operating profit has continued to decrease. After the transformation, the market pressure of company has intensified. In order to help Company X alleviate the operating pressure and improve its business situation, the author finally provided development suggestions for Company X based on the value chain perspective, which provided experience for similar vehicle enterprises to learn from.