Sociological understanding of body language of Iranian presidential candidates (Case study: Twelfth Debate)

Abstract

This study seeks to explore the body language of the candidates for the twelfth term of the Iranian presidency in different situations during the debate. The studied method is qualitative content analysis. According to the research results, the main central concepts of body language; In the tone of voice (creating calm and maintaining composure - understanding the content and validation - criticizing the current situation and discrediting the speeches of others - mastering the stage and managing it - balance in speaking - strong and loud voice emphasizing the words of the audience - creating Not superior to competitors); In the type of view (mastery of the situation and calmness - surprise and doubt in the representation of reality - addressing members of society - lack of excitement and lack of anxiety - in the view of some candidates, ineffective criticism); The state of the hands (acknowledging the claims - if not using the hands - has been reassuring people about their psychological readiness to criticize and rely more on spoken language) and their common denominator in using body language is more towards mastering the situation and maintaining calm and It has been coolness and addressing the people.

Keywords

• "body language"
• "goffman"
• "candidates"
• "content analysis"
• "election""facial expressions" "citizens"